Why is it difficult...

Why is it difficult to make money with lay betting on Betfair?  

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The principal of lay betting is that instead of backing a selection to win on Betfair, you lay a selection to not win meaning you have all the other outcomes working in your favour. This essentially makes your role a little like that of a bookmaker. Why is it then so difficult to still make money lay betting? At first it seems like how can you not make lots.

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